Commerce at the Speed of Culture | eBook

Commerce at the Speed of Culture” is a collaborative eBook from Future Commerce and Logicbroker, featuring insights from Steve Norris, Logicbroker’s VP of Digital Commerce. It explores how Gen Z and Gen Alpha are redefining commerce by merging shopping with entertainment, community, and digital self-expression. From TikTok and Roblox to AI tools like ChatGPT, these generations expect instant, embedded commerce experiences at the moment of inspiration. To stay relevant, brands must meet them in the spaces they inhabit—through creator partnerships, cultural alignment, and AI-ready infrastructure.

Key Insights

• Social media is the new mall: Product discovery and purchases happen directly within platforms like TikTok and Instagram.
• Gaming and avatars fuel fandom: Roblox, Fortnite, and virtual skins drive digital identity and engagement.
• Community is king: Platforms like Discord and Reddit foster connection and co-creation.
• AI is the new search bar: Gen Z uses tools like ChatGPT to research and shop, reshaping discoverability.
• Curation beats volume: Trend-driven, intentional assortments resonate more than broad catalogs.