Retailers must embrace the current digital commerce transformation in order to remain relevant within the industry. Otherwise, they risk losing loyal customers to competitors that are just one click away - eroding their market share.
Growing product assortment and offering more inventory online using a drop ship program has been a core competency for many successful retailers.
The underlying technology for these retailers however, is no longer a core competency. Using their own internal systems or a provider, such as Commerce Hub, has created some key challenges over the years:
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